NP’s MUA XR Platform Turns Stress Reduction Righ...

Psychological well being has turn into one of many largest challenges of our time. Stress, burnout, and anxiousness are widespread, but many individuals hesitate to hunt counselling as a result of price, stigma, or lack of entry. In Korea alone, surveys present that just about three out of 4 folks expertise psychological well being points, however only a few obtain remedy. World wide, meditation has emerged as an accessible instrument to revive steadiness, enhance focus, and help emotional well-being. Nonetheless, conventional strategies—whether or not in-person or by means of audio-only cellular apps—typically go away learners not sure if they’re “doing it proper.”

That’s the drawback NP Inc. got down to remedy with MUA (quick for “The Second You Are”), an Prolonged Actuality (XR) meditation resolution that blends immersive digital environments with biometric-driven personalization. NP, a Korean firm finest recognized for producing the visuals of the 2018 PyeongChang Winter Olympics and different large-scale cultural occasions, has spent the previous couple of years increasing into XR content material and wellness expertise. In 2021, it grew to become the primary firm in its sector to be listed on KOSDAQ, and at this time it sees meditation as a worldwide alternative.

MUA works by combining a VR headset with wearable gadgets corresponding to smartwatches and health rings. These wearables feed real-time biometric information—coronary heart charge, coronary heart charge variability, oxygen ranges, step rely, and sleep high quality—into NP’s proprietary MIND-C AI algorithm.

The system then interprets this information utilizing fashions of human emotion, mapping customers’ states onto a temper framework developed with Korean analysis institutes. The app can acknowledge when an individual is burdened, fatigued, or distracted, and mechanically recommend the best sort of meditation, whether or not it’s deep focus, physique scan, or a lighter “senseless” session for fast restoration. Over time, the AI learns every particular person’s emotional baseline, refining suggestions with each use.

The innovation right here lies in two areas. First, XR immersion. Conventional mindfulness packages, corresponding to MBSR, typically require weeks of follow earlier than attaining deeper states of focus. In contrast, NP’s XR environments—full with surreal landscapes, guided voices, and punctiliously balanced soundscapes—can assist customers obtain focus inside minutes.

Second, personalization. The place most meditation apps depend on generic audio, MUA adapts content material to the person’s physiological and psychological state in actual time, even exhibiting biometric modifications earlier than and after every session so customers can see their progress.

Historically, meditation has been taught in bodily areas or delivered by means of apps like Calm or Headspace. These approaches broadened entry however nonetheless rely upon self-discipline and creativeness. XR meditation removes a lot of that burden: as an alternative of questioning, “Am I meditating accurately?” customers are guided into environments the place visuals, sound, and biofeedback work collectively to cut back stress and improve readability. Tutorial analysis more and more helps the declare that XR-based meditation supplies extra steady and immersive outcomes, particularly for learners.

NP has additionally thought past private gadgets. Recognizing that not everybody owns a VR headset, the corporate is growing MUA POD, a modular meditation sales space outfitted with sensible mirrors and managed lighting, sound, and even scent. These pods might be deployed in places of work, resorts, navy bases, or hospitals, offering teams with entry to the identical emotion-driven meditation expertise with out requiring particular person {hardware}.

Based in 2006, NP Inc. has constructed a status as a inventive powerhouse, delivering experiences that blend expertise with human emotion—from Olympic ceremonies to immersive festivals. With MUA, the corporate is channeling that experience into a brand new mission: making psychological wellness extra accessible, measurable, and sustainable. Already piloted in about ten international locations, with North America main adoption due to excessive VR penetration, NP is positioning MUA as each a client app and a company wellness platform. The corporate envisions its expertise evolving into a totally acknowledged digital therapeutic, bridging the hole between wellness and medical remedy.

As meditation turns into a mainstream follow for professionals, celebrities, and on a regular basis customers, NP’s method suggests a future the place expertise doesn’t simply entertain or inform—however actively helps emotional resilience in each day life.

Filed in Medical. Learn extra about CES, CES 2026 and Korea.