What to anticipate from Amazon’s occasion on...

Apple is not the one huge tech firm that is launching {hardware} this month. Amazon is having its fall hardware event on Tuesday, September 30 at 10AM ET in New York Metropolis, and — because it does most years — the corporate is anticipated to debut new units throughout its myriad product classes. Whereas the occasion is not going to be livestreamed, Engadget workers will likely be in attendance and liveblogging it in real-time. Our pre-show protection will start round 8AM ET.

So what is going to Amazon be sharing? Utilizing the pictures within the invitation that went out to members of the press as a jumping-off level, listed below are our greatest educated guesses as to what we will count on.

In February, Amazon launched some enhancements to its voice assistant, promising that Alexa+ could be extra conversational and extra useful because of generative AI. It appears seemingly that the autumn occasion will put {hardware} for interacting with Alexa+ entrance and middle, so count on to listen to about new fashions or new software program updates for the Echo line of good audio system. It has been a pair years because the Echo Present received an replace, and it has been even longer for the usual Echo. These two merchandise are the almost definitely to star within the upcoming bulletins.

The invite additionally features a photograph of a Kindle that depicts a shade illustration, so there could also be extra in retailer for the ereaders. The Kindle Scribe 2 simply got here out earlier this yr, as did the Kindle Colorsoft, so possibly there is a new choice within the works that mixes the perfect options of each. As with the Echo, there additionally hasn’t been a lot new for the essential mannequin Kindle, so that will even be getting some updates.

There’s additionally what seems to be the nook of a tv within the invitation, so information concerning the Hearth TV additionally appears promising. This occasion can be the place Amazon-owned Ring and Eero manufacturers might unveil new merchandise. Any introduced objects is probably not out there instantly, however the timing does set the stage for some substantial reductions on older generations of Amazon gear. The truth is, a lot of Amazon’s present units are already on sale — together with Blink, Kindle and Ring — as extra early October Prime Day deals pop up forward of the sale’s official begin on October 7.

Replace, September 29, 2025, 3:20PM ET: This story has been up to date to notice Engadget’s liveblog plans for the Amazon occasion.