The Fireplace TV Stick 4K’s new identify is ...

At its fall {hardware} occasion just a few weeks in the past, Amazon unveiled the latest member of its Fireplace TV Stick lineup: the Fire TV Stick 4K Select, which is geared toward entry-level 4K streaming and prices $40.

Nonetheless, one of many points that instantly arose when Amazon introduced the Fireplace TV Stick 4K Choose was the naming scheme, which made it complicated to distinguish it from the present Fire TV Stick 4K. {Hardware} and feature-wise, the latter is a superior streaming stick. Amazon acknowledged this confusion and introduced it could quickly rename the Fireplace TV Stick 4K to assist make its Fireplace TV Stick lineup simpler to know. Now, that identify has been revealed.

Amazon has formally introduced that its Fireplace TV Stick 4K has been renamed to the Fireplace TV Stick 4K Plus. So, now while you go purchasing for a 4K Fireplace TV Stick, you may select between three completely different fashions: the 4K Choose, 4K Plus, and 4K Max.

The brand new identify is useful, however the Fireplace TV Stick lineup continues to be complicated

Ought to the Fireplace TV Stick 4K Choose exist within the first place?

Credit score: Amazon / Pocket-lint

When Amazon introduced it was going to alter the identify of the Fireplace TV Stick 4K, there was hypothesis that it could be referred to as both the 4K Plus or 4K Professional. Personally, I am glad Amazon selected to go together with 4K Plus, as I feel it makes much more sense. I really feel like 4K Professional would have made it complicated to distinguish not from 4K Choose, however from the 4K Max.

Once you go to the official Amazon retailer web page for the Fire TV Stick 4K Plus, the brand new identify is already there, and you may really select to have it shipped with the brand new identify or outdated identify, as presumably Amazon nonetheless has a lot of inventory left of the field with the older Fireplace TV Stick 4K identify on it.

“Whereas the identify has modified, the standard and options you’re keen on stay the identical,” Amazon mentioned in a blog post. So in case you purchase the 4K Plus within the older packaging that also says 4K, you are still getting the very same product. No {hardware} adjustments have been made.

General, whereas I feel this identify change is useful, it nonetheless does not actually tackle the truth that the Fireplace TV Stick lineup itself continues to be complicated, as Amazon now has three completely different 4K streaming sticks which might be all comparatively shut in value and look the very same.

To interrupt it down, the Fireplace TV Stick 4K Choose is the least highly effective among the many three 4K sticks, providing simply 1GB of RAM, Wi-Fi 5, and missing Dolby Imaginative and prescient and Dolby Atmos help. In distinction, the 4K Plus doubles the RAM to 2GB, has Wi-Fi 6, and contains help for Dolby Imaginative and prescient and Dolby Atmos. Lastly, the 4K Max has the identical audio and options because the 4K Plus, nevertheless it provides extra base storage at 16GB (double the 4K Choose and 4K Plus, which each have 8GB) and contains Wi-Fi 6E.

At common costs, the 4K Choose prices $40, the 4K Plus $50, and the 4K Max $60. So three streaming sticks that look the identical and have $10 value variations. Trying on the lineup as a complete, it actually makes me marvel: why does the 4K Choose even exist? Particularly because the 4K Plus and 4K Max are at all times on sale for half off anyway.

I’ve two theories about why the Fireplace TV Stick 4K Choose exists. One is that it is a testbed for Vega OS, Amazon’s new working system, earlier than a wider rollout on a refreshed 4K Plus and 4K Max stick. The second is that I feel the 4K Choose would possibly absolutely exchange the Fireplace TV Stick HD within the lineup ultimately as its base-level, inexpensive streaming stick.

For now, Amazon’s new identify for the Fireplace TV Stick 4K Plus positively helps it stand out extra in a lineup of streaming sticks that each one look alike however have substantial variations beneath the floor. Moreover, with the 4K Choose now accessible, will probably be fascinating to see how shortly it will get closely discounted alongside the 4K Plus and 4K Max. I additionally discover it amusing that the identical week Apple TV dropped Plus from its identify, Amazon added it to the identify of the Fireplace TV Stick 4K.