It generally appears like all people and their canine has a podcast. (Engadget does!) However why not soar on the pattern when the curiosity in this sort of content material has for years? Video platform YouTube might not look like the obvious alternative for tuning in to an audio-driven format, however the firm has truly turn out to be a significant participant for podcast consumption. At present, YouTube that as of January 2025, it has surpassed 1 billion month-to-month energetic viewers of podcasts.
Folks aren’t simply enjoying YouTube podcasts to their headphones, both. The corporate’s year-in-review confirmed that greater than 400 million hours of podcast content material was performed on “front room units” throughout 2024. from Edison Analysis discovered that YouTube was the most-used platform for almost a 3rd of weekly podcast listeners age 13 and up.
This text initially appeared on Engadget at https://www.engadget.com/leisure/youtube-passes-1-billion-monthly-active-podcast-viewers-225223309.html?src=rss
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